Op-Ed

The ongoing global pandemic has brought us to a strange and sudden halt enabling massive changes in our lives. With social distancing and individual hygiene measures, people are desperately trying to avoid this fatal invasion. A...

Till June 14, 2020, approximately 85,000 tested positive and 18,000 recovered in Bangladesh with Covid 19. Out of 67,000 active cases majority of them are treated at home and approximately one-third of the positive cases are...

There is an inseparable relationship between entrepreneurs and branding. Without entrepreneurs, the necessity of branding may not have raised. The entrepreneurs, doing their business outside their comfort zone. So, the marketers and brand professionals get a...

There are lots of reference materials regarding marketing related topics. Exchange of knowledge is the best way for increasing knowledge- I always believe and embrace this philosophy. Let’s discuss the academic topic first. In Bangladesh, the...

E-commerce businesses are becoming very promising nowadays. It is noteworthy that every brand now wants a significant online presence of its own. In this case, the brands have to do something essential. First of all, the...

In case of branding, budget is a big factor at the context of Bangladesh. Many companies want to do it’s branding within a conservative budget. It is often seen that in the initial stage there is...

Humans are better than other creatures for not these reasons that they have built up the stunning Tilottama city in the world or enlivened the ease of living for the centuries or enforced their inevitable dominance...

A company or organization can build themselves as a brand. But, this branding is not only limited to organizations. You can build yourself as a brand if you want. Or people can recognize you and your...

Amtali Thanchangya para is a remote village in Sadar Upazila of Bandarban Hill District. There is a lack of modern civic amenities. The people here dream of living in the midst of pure nature. Just as...

The effect of branding does not always come out great due to some significant aspects of brand advertising not connecting to the core essence of the products and company culture. In a few cases we see...