A company or organization can build themselves as a brand. But, this branding is not only limited to organizations. You can build yourself as a brand if you want. Or people can recognize you and your brand both, there are lots of practical examples around you. Now let’s discuss how you can build yourself as a brand.
You have to continuously attach to your social media followers and future followers. Often we see that, the people who are trying to establish a brand image of themselves, connecting with the audience throughout a week by an activity. But, they remain absent for 5/6 weeks. In this case, the follower lost connection with those brand image building contents and they switch to other activities or contents. For this reason, you have to be the “top of mind” with the audience on a regular basis.
Generally, we can observe two types of personal branding strategy. Firstly, you can capture your followers’ interest by focusing on contemporary issues. The strategy is, you can create your personal branding image by giving entertainment. Moreover, the people of specialized skills can create their brand image by presenting content based on their specialization. These contents should be posted on different social media; Facebook, Youtube, Instagram, etc. However, it is equally important to represent yourself on other media; Newspaper, TV Channels, Websites, Magazines, etc.
If you want to stay focus on your specialization, there needs detailing. You have to choose a specialized subject very carefully. If you take my example, I can say- I want to work on Bangladeshi branding, the main target audiences are young students and professionals who are interested to start their careers in marketing. Moreover, I always try to clarify that, I believe in technical knowledge sharing instead of motivational speeches. In this way, you also can choose a specialized position in your background.
For your personal brand-building activities, you have to build an alliance with like-minded people. You will be benefited from this association in the long run. You also have to open the scope of development to one another.
When people start recognizing you as a “Personal Brand”, you can implant your personal philosophy and vision in this brand-building process. Your clean personality thought and helping attitude can make yourself unique for your audience. If you can connect your relevant experiences of your life with the subject matter, the audience will get an extra reward. If your content can accurately make a connection with your philosophy, past experiences, and technical aspects, this will be an ideal example of building and retaining your brand image.
There should be some short-term targets for building yourself as a brand icon. These targets may be like- writing a book, achieving a degree, hosting a show, or improving your appearances. These short-term targets will lead you towards the ultimate goal- building yourself a brand.
To build yourself as a brand, you have to welcome constructive criticism. And if needed, you have to rebuild yourself after breaking the current image. Holding this type of mindset will act as a success ladder for yourself.
Finally, to make yourself as a brand, you must not move away from your goal- the position you want to see yourself. You can make yourself a long-lasting performing brand if you can stick to your goal and planning without welcoming short-term benefits and other petty profits. Also, you can continue for a long time without any controversy.
I wish more personalities can build themselves as a brand and they will take forward our country and culture by representing different sectors and bring glory for all of us.
