E-commerce branding and its modern context

E-commerce businesses are becoming very promising nowadays. It is noteworthy that every brand now wants a significant online presence of its own. In this case, the brands have to do something essential. First of all, the online interfaces from which the brands are being operated should be attractive and easy to understand. In order to give priority to online sales.

There is a need to give special incentives to the online people, on the other hand, there is a need to keep special types of products that are in demand online according to the needs of the consumers. I would like to highlight some more of this issues in the continuation of the discussion.

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The most important and undeniable requirement in a successful online e-commerce business is photography. Whether it is just about products, models or props, good quality photography and editing is very important for e-commerce sites. It will be easy to understand with the names that come to mind in Bangladesh’s e-commerce business – chaldaal.comsheba.xyzdaraz.com.bdrokomari.combikroy.comothoba.compickaboo.com etc. Also, those who do mainstream business are also strengthening their online e-commerce platforms. For example, Sopno, Bata, Arong etc. are doing significant online sales along with their mainstream sales.

Those who have been doing online based business from scratch, have to spend a lot to build an e-commerce brand and it takes time to gain people’s credibility. Since they have to start from scratch, the focus is on how to engage and reach more customers at a lower cost. The main thing here is to stay in the focus of the buyer’s attention with new offers and new product variations. In all these cases, video content, good digital based media buying system is quite effective at the initial stage.

If we look at the activities of our neighboring country, India’s flipkart.compolicybazaar.com, we can understand that these e-commerce campaigns are now going in mass media like television, radio, newspapers, if we look at International platforms such our China’s Alibaba we will see that they have covered all international branding platforms. The whole world is stunned by their e-commerce -while Alibaba, Jack Ma has changed many traditional business theories with its unique approach towards ecommerce business. Now let’s come to the context of our country, Daraz has been promoting the concept of Black Friday in our country for a long time, recently the brand has been seen in various important spots of the capital with their festoons for a limited time to promote attractive offers. Daraz’s TVC and occasional contents has created a successful buzz. Smart content marketing done by the Ecommerce based companies actually sends us the message of moving to the next level of development of e-commerce industry which has been in the market for quite some time. Sponsoring various e-commerce events like Bikroy.com did previously gives us an indication of the golden future of e-commerce. All the international and national recognition of Sheba.xyz, Chaldal.com, Pathao promises a bright future for ecommerce. Advertising a banner ad of an e-commerce brand on a news portal or e-commerce brands joining with Orthodox brands for a marketing campaign represents the rapid advancement of ecommerce.

E-commerce

Let’s discuss about e-commerce presence of all our well-known brands. Companies that have started as e-commerce from the beginning have the challenge of building their own brand, as well as an established brand, such as Bata, Aarong etc. With the ever-evolving challenges of many more new online based brands and emerging necessity of ensuring the proper presence of a well-known brand’s online e-commerce, the brand not only remains top of the mind but it also keeps pace with the needs of the youth in line with their requirements. Also in the busy schedule of modern life, a brand’s loyal group and the willingness of presence of a brand on all platforms not only reflects in buying and selling, often an e-commerce platform patronized to be a specific place to acquire product knowledge, which helps the buyer in purchasing decisions.

E-Commerce Brand’s Lifestyle, Commodity segments – Is an effort to make life easier in all areas of human life. People in modern busy life often associates their different needs in e-commerce on a regular basis. In any disaster, online based e-commerce business and its associated delivery system can be a name of trust and reliability, e-commerce based organizations not only introduce a new trend of business, but also opens the door to new employment opportunities and above all takes a brand to a different dimension. A brand conveys its message very easily on digital platforms. Service of Ecommerce platforms can reach at the doorstep of the target customer right through their finger tips. Lastly, this is undeniable that e-commerce businesses are the demand of the age, and brands should bet involved in it on their own initiative, which will eventually lead a brand to a brighter future. We hope that our country’s e-commerce industry will move towards simultaneous success and bring more reputation in the international arena by ensuring the global quality of products, services & communications.

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Salehin Chowdhury

Salehin Chowdhury is an expert on Global Brand Communications. He has exposure to branding local products and services and has versatile experience on all segments of ATL and BTL Communications, along with B2B and B2C background in terms of Product, Service and Social Branding. Salehin has specialised skills on Startup Ventures Brand Formulation with cost-effectiveness and high integrity. Throughout his career, he has an enriched experience on Brand Communication and Marketing and worked with Brands like OTOBI, RUNNER, The City Bank Limited, Premier Bank, BanglaCAT, Abdul Monem Limited, Bengal Foundation, Jamuna Group, Lubnan Trade Consortium, Canadian University of Bangladesh etc. Currently, he is a Research fellow doing his MPhil in the topic "Globalization strategies of Local brands" at Bangladesh University of Professionals (BUP).
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