Marketing: Academic, Application, Research and Beyond

There are lots of reference materials regarding marketing related topics. Exchange of knowledge is the best way for increasing knowledge- I always believe and embrace this philosophy.

Let’s discuss the academic topic first. In Bangladesh, the students of business schools study only specific areas of business- Introduction to Marketing, Consumer Behavior, Marketing Management, Service Marketing, Integrated Marketing Communication and Brand Communication etc. From my point of view, the following contemporary subjects should be added- Digital Marketing, Analytics, Start-up Branding, Content Marketing, Graphics Design and Video Editing etc. Beside these, there should be more advanced topics, which represent the issues of local and global market case studies.

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Let’s discuss what will happen when marketing applications and academics combine. The objective of any theoretical study is to return back to the core of practical work. So, we can say that important theoretical education can’t be ignored if we think about modern world fast advancement, dynamism and practical solutions.

There are scarcity in the field of marketing academic research. So far, for research topics scientific issues have been given preference. Marketing can be seen as the symbol of the advancement of twenty first century. The big corporations are passing beyond the borders at the era of free market economy. Gradually, needs arising for marketing promotion. There is lots of research and surveys done but the results have not been published for public welfare.

These researches’ knowledge might be the milestones of the advancement of human civilization. We can say that in 2020, this is the high time to restructure our thinking to uncover the possibilities of new horizon.

marketing

This symbolizes the future of marketing. The world of marketing is becoming virtual gradually and going to different dimension. The traditional concepts are becoming obsolete. In near future, content marketing, artificial intelligence and virtual reality will rule the marketing world. For this reason, the marketing intern and practitioner both should blend themselves with technological environment. SPSS, MS-Excel, Big Data Analysis should be added in regular marketing practice. The practice of these analytics are must for applied marketing.

Finally, we can say that it is the right time to co-ordinate the marketing research, modern marketing applications and academic subjects for taking the marketing practices towards a shining future. And we hope we will ramble about the future of marketing at the global level, with the help of our fresh and experienced marketing geeks combined.

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Salehin Chowdhury

Salehin Chowdhury is an expert on Global Brand Communications. He has exposure to branding local products and services and has versatile experience on all segments of ATL and BTL Communications, along with B2B and B2C background in terms of Product, Service and Social Branding. Salehin has specialised skills on Startup Ventures Brand Formulation with cost-effectiveness and high integrity. Throughout his career, he has an enriched experience on Brand Communication and Marketing and worked with Brands like OTOBI, RUNNER, The City Bank Limited, Premier Bank, BanglaCAT, Abdul Monem Limited, Bengal Foundation, Jamuna Group, Lubnan Trade Consortium, Canadian University of Bangladesh etc. Currently, he is a Research fellow doing his MPhil in the topic "Globalization strategies of Local brands" at Bangladesh University of Professionals (BUP).
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