Salehin Chowdhury

Salehin Chowdhury is an expert on Global Brand Communications. He has exposure to branding local products and services and has versatile experience on all segments of ATL and BTL Communications, along with B2B and B2C background in terms of Product, Service and Social Branding. Salehin has specialised skills on Startup Ventures Brand Formulation with cost-effectiveness and high integrity. Throughout his career, he has an enriched experience on Brand Communication and Marketing and worked with Brands like OTOBI, RUNNER, The City Bank Limited, Premier Bank, BanglaCAT, Abdul Monem Limited, Bengal Foundation, Jamuna Group, Lubnan Trade Consortium, Canadian University of Bangladesh etc. Currently, he is a Research fellow doing his MPhil in the topic "Globalization strategies of Local brands" at Bangladesh University of Professionals (BUP).

  • Build a Brand of your ‘own’

    by - Jul 29, 2020
    Written By- Salehin Chowdhury Transcribed By- Arnab Mitra Sumit Suppose you are trying to build a brand of your own or you have a business plan. In that case you are lucky and you are privileged....

  • Branding and entrepreneurs

    by - May 29, 2020
    There is an inseparable relationship between entrepreneurs and branding. Without entrepreneurs, the necessity of branding may not have raised. The entrepreneurs, doing their business outside their comfort zone. So, the marketers and brand professionals get a...

  • Marketing: Academic, Application, Research and Beyond

    by - May 21, 2020
    There are lots of reference materials regarding marketing related topics. Exchange of knowledge is the best way for increasing knowledge- I always believe and embrace this philosophy. Let’s discuss the academic topic first. In Bangladesh, the...

  • E-commerce branding and its modern context

    by - May 21, 2020
    E-commerce businesses are becoming very promising nowadays. It is noteworthy that every brand now wants a significant online presence of its own. In this case, the brands have to do something essential. First of all, the...

  • Branding within budget

    by - May 21, 2020
    In case of branding, budget is a big factor at the context of Bangladesh. Many companies want to do it’s branding within a conservative budget. It is often seen that in the initial stage there is...

  • How you can build yourself as a brand?

    by - May 17, 2020
    A company or organization can build themselves as a brand. But, this branding is not only limited to organizations. You can build yourself as a brand if you want. Or people can recognize you and your...

  • Where Branding gets disconnected

    by - May 13, 2020
    The effect of branding does not always come out great due to some significant aspects of brand advertising not connecting to the core essence of the products and company culture. In a few cases we see...

  • Retail Franchise Brands: the context of 2020

    by - Mar 27, 2020
    You might have roamed around different industries. The industries might be service oriented, Trade oriented or manufacturing type. The best business that will keep you going is a solid retail brand. If you can build the...

  • How marketing can help a dealer?

    by - Oct 8, 2019
    Importance of Marketing to expand the dealer’s business is undeniable nowadays. The effects of a targeted group in a media marketing created by a Marketing scheme often overtops the buyer’s buying ability, which is necessary for...

  • In-House or Agency: Which one is better?

    by - Oct 4, 2019
    In the beginning, it’s better to focus on these two words, In-House and Agency. Though these words have several meanings, in this article, these words are related to Marketing and Branding. In sales, marketing and branding...
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