Retail Franchise Brands: the context of 2020

You might have roamed around different industries. The industries might be service oriented, Trade oriented or manufacturing type. The best business that will keep you going is a solid retail brand.

If you can build the brand on right tone it will repay you in the long run. All you need to do is you should keep on expanding. A retail franchise brand with right dynamics and right direction will always make a slow, steady but eventually a safer progress.

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Let’s simplify the example: different fashion retail brands, electronic brands, modern trades, medicine retail brands has already proven their worth. Eventually retail brands with high goodwill and quality product has increased immensely. As the consumer group has been increasing and taste and preference are getting modernized people want more comfort and ease along with becoming more and more lifestyle savvy. A retail brand can charge premium and maximize cross selling as people has a tendency to have one stop service these days.

Let’s get into technicalities, as a consumer level retail brand you always need to focus on outdoor visibilities, IT infrastructure, web and social media presence, smart collaterals, well groomed staff and above all the core message of extensive customer centric approach with a strong contemporary brand philosophy should prevail. A strong performance based incentive system and good explanatory training scheme aligned with Brand Positioning can be an absolute blessing for a smart growing retail brand. Also one must be very accurate about Brand guideline and its implication across the self-owned and franchise branches.

Last but not the least on our country’s context as it is a highly growing economy and people are getting more into brands then grey market a good healthy retail brand and its franchising as well as overall network system can really prove its worth and benefits – which in the long run can heavily contribute in country’s economy. Local supply chain system and developing people towards the next level global challenge will also ensure heavy boom and rapid growth for all the performing retail brands and their franchises. All these will eventually make us as marketers proud and will strengthen our appetite for more challenging creative works and thoughts.

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Salehin Chowdhury

Salehin Chowdhury is an expert on Global Brand Communications. He has exposure to branding local products and services and has versatile experience on all segments of ATL and BTL Communications, along with B2B and B2C background in terms of Product, Service and Social Branding. Salehin has specialised skills on Startup Ventures Brand Formulation with cost-effectiveness and high integrity. Throughout his career, he has an enriched experience on Brand Communication and Marketing and worked with Brands like OTOBI, RUNNER, The City Bank Limited, Premier Bank, BanglaCAT, Abdul Monem Limited, Bengal Foundation, Jamuna Group, Lubnan Trade Consortium, Canadian University of Bangladesh etc. Currently, he is a Research fellow doing his MPhil in the topic "Globalization strategies of Local brands" at Bangladesh University of Professionals (BUP).
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