Salehin Chowdhury

Salehin Chowdhury is an expert on Global Brand Communications. He has exposure to branding local products and services and has versatile experience on all segments of ATL and BTL Communications, along with B2B and B2C background in terms of Product, Service and Social Branding. Salehin has specialised skills on Startup Ventures Brand Formulation with cost-effectiveness and high integrity. Throughout his career, he has an enriched experience on Brand Communication and Marketing and worked with Brands like OTOBI, RUNNER, The City Bank Limited, Premier Bank, BanglaCAT, Abdul Monem Limited, Bengal Foundation, Jamuna Group, Lubnan Trade Consortium, Canadian University of Bangladesh etc. Currently, he is a Research fellow doing his MPhil in the topic "Globalization strategies of Local brands" at Bangladesh University of Professionals (BUP).

  • Can a university be built as a brand?

    by - Aug 9, 2019
    Unlike many other brands whether it is FMCG or a service-oriented brand, a University brand can be built from scratch. I had this privilege to work for a university right from licensing. The founders of the...

  • Time for applied marketing?

    by - May 9, 2019
    You must have heard of Applied Physics, Applied Chemistry or Applied Statistics degrees. These days one thought has been occupying me, that is of having the necessity of an Applied Marketing degree or an Applied Marketing...

  • Career in Branding

    by - Mar 19, 2019
    Building a career in Branding is a dream for many students who are pursuing business studies. To avail a successful study in Branding, students should gain some experience practically apart from acquiring knowledge through books. Students...

  • Made in Bangladesh Movement by Salehin Chowdhury

    by - Mar 7, 2019
    Recently, Salehin Chowdhury, a Bangladeshi expert on Global Brand Communications, has started a movement named “Made in Bangladesh“. Made in Bangladesh is a platform where Bangladeshi local brands come under one umbrella and share their views...

  • Start-up branding and some observations

    by - Sep 30, 2018
    Before talking about start-up branding, let’s see which companies fall into the start-up category. Even before that you should know, startup sensation is fairly new in our country. In recent days, this has become a buzzword,...
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