Salehin Chowdhury

Unlike many other brands whether it is FMCG or a service-oriented brand, a University brand can be built from scratch. I had this privilege to work for a university right from licensing. The founders of the...

Building a career in Branding is a dream for many students who are pursuing business studies. To avail a successful study in Branding, students should gain some experience practically apart from acquiring knowledge through books. Students...

Recently, Salehin Chowdhury, a Bangladeshi expert on Global Brand Communications, has started a movement named “Made in Bangladesh“. Made in Bangladesh is a platform where Bangladeshi local brands come under one umbrella and share their views...

Before talking about start-up branding, let’s see which companies fall into the start-up category. Even before that you should know, startup sensation is fairly new in our country. In recent days, this has become a buzzword,...