Daraz Bangladesh Limited has recently introduced a ‘Seller Development Program’ to enhance the consumer buying experience even more. The unique program helps maintain quality throughout Daraz and enhances the overall business modalities for both the vendors and the platform.
On this occasion, Shabbir Hossain-Chief Commercial Officer of Daraz Bangladesh Limited said, “Usually online shoppers tend to feel concerned while purchasing from a website. Trust is a critical factor in e-commerce and impacts every purchasing decision of the consumers. At Daraz, we always focus on providing an excellent customer experience by closely working with the highest quality of sellers who take the effort to maintain our operational expectations. Our aim has always been to increase and maintain the trust our customers have placed in us. We believe the Seller Development Program will be effective in building a healthy and sustainable relationship with the customers accompanied by the support of credible sellers.”
The Seller Development Program is aimed at promoting a trusted shopping experience for customers. With the launch of the program, the largest e-commerce platform will promote exceptional sellers while keeping the customers assured on quality aspects. This evaluation was carried out based on sellers’ performance over the previous year, with an aim to provide a seamless customer experience for the upcoming mega campaign 11.11.
Daraz Bangladesh Limited’s Chief Corporate Affairs Officer, Hasinul Quddus Rusho said “Unlike brick and mortar stores, the e-commerce sector entirely runs on the trust and satisfaction of the customers. Daraz Bangladesh Limited continuously strives to create that trust by providing unrivaled customer service by adhering to all the applicable rules and regulations. Daraz as part of its good governance regularly surveys and assesses sellers’ performance in light of customer satisfaction, government rules and regulations, and Daraz’s core guidelines and policies, and takes necessary actions against non-compliant sellers accordingly. Daraz, in order to raise awareness, has launched Seller Development Program with an aim to create a sustainable e-commerce ecosystem with the highest quality of sellers. We believe, that this program will aid in the growth of this innovative and promising sector while upholding the interests of all the stakeholders in this ecosystem”
Daraz appreciates the sellers’ hard work and values their credible reputation. Daraz also ensures Sellers providing top-notch quality goods and services will not be made liable for the mistakes of the few sellers. Hence, the program will ensure that sellers who are unsuitable to work with Daraz are properly filtered out to improve the customer experience. Daraz believes in the power of commerce to uplift communities. Initiatives like this to enhance customer experience will continue for the betterment and long-term growth of the industry.
