Walt Disney Co said on Sunday it was changing the admission price for its U.S. theme parks, raising the cost of some single-day tickets by almost 9 percent.
Disney, which has a three-tier structure that charges visitors more during peak periods to help spread out crowds, said peak one-day tickets for a single theme park at the Disneyland Resort in Anaheim, California, would see the biggest increase, rising to $135 from $124.
Value and regular one-day tickets are now $97 and $117, respectively, compared to $97 and $110 last year.
One-day prices to the Magic Kingdom at Walt Disney World in Orlando, Florida rose 2 percent to 4 percent, with tickets there now ranging between $109 and $129.
The company also said it plans to make changes to its annual pass program at Disneyland as well make its multiple-day tickets to Walt Disney World date-specific in order to help manage crowds, particularly as it prepares to open a new Star Wars attraction at both parks next year.
Theme parks are Disney’s second-largest division, bringing in $18.4 billion in revenue and $3.8 billion in operating income for the fiscal year that ended in September, according to company earnings reports.
Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.
Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website.