Enabling digital inclusion, ‘MyGP app’ has just completed its 5 years journey! Since the initial launch of MyGP 1.0 on August 09, 2016, the app has facilitated over 32 million Grameenphone users with basic self-service for their mobile connection, alongside enhancing their lives with various assorted entertainment and lifestyle solutions.
Five years ago, MyGP started out with the vision of creating a digitally inclusive country contributing to our ambition of building a Digital Bangladesh, leading to a sustained economic and workforce development. With access to information, accessible technology, and digital literacy MyGP has played a pivotal role in supporting digital inclusion.
Enabling manifold possibilities through a single platform, Grameenphone’s dedicated one-stop solution app, MyGP, quickly won the hearts of 1 million monthly active users by the end of 2016, setting the foundation of building a much larger base. With the vision to build a digital ecosystem which caters to the evolving digital lifestyle and demands of mass and progression towards a more digital savvy future, MyGP set out to build a platform for all to get things done in a simple, faster manner on the go.
110 versions were released since inception, and with each update, Grameenphone opted to increase the efficacy of the app to retain possibilities at the tip of the users’ fingers in their relentless efforts to stay relevant to customers’ demands. With customers at heart and a goal to build a digital distribution, MyGP has evolved from simple self-service to an all-in-one solution that combined all the telco benefits of Grameenphone with an array of lifestyle, cause, contextual need and entertainment offerings to become the ultimate digital partner of our customers.
Solaiman Alam, Chief Digital & Strategy Officer, Grameenphone, said “As a connectivity partner to Digital Bangladesh Grameenphone has always been on the forefront with innovation. One of the key benefits of digitization is that it empowers the end users and provides transparency. MyGP is Grameenphone’s flagship app, and it gives the customers the ability to avail almost all GP services through just a touch. The app has come a long way, bringing simpler, faster & more personalized experiences. MyGP app is also the place to get the best deals on any Grameenphone services and innovative customer friendly features that is not available anywhere else. Over the past 5 years MyGP has evolved into one of the largest digital distribution app that has given the users not only access to GP services but quite a few essential things like news, education, live sports etc. With the widespread popularity of platforms like this, more people are crossing the digital divide and using the internet to fulfill their daily needs. The constant love and feedback that we receive from our MyGP users inspire us to make this the even better.”
In striving to stay ahead of the curve, Grameenphone launched MyGP 2.0 in 2017 with Flexiplan and advanced telco features. It saw major gamification from after late 2017 with numerous exciting engagements like ‘Predict & Win’. With the implementation of personalized packs through contextual capability in MyGP 3.0 launched in November 2018 it gradually became one significant reason for customers who prioritize convenience, easing their lifestyle and getting things done on the go.
The latest version, MyGP 4.0, features the infinity scroll that provides easiest access to sports, entertainment, and capabilities that serve 98% of customer service interactions. The secret of success? “Customer at heart” is the core mantra that’s driving MyGP forward into grounds uncharted!
