On Thursday, Singer Bangladesh Limited opened the nation’s first-ever fully functional concept store to highlight the newest collection of Beko and Singer household appliances as well as their clever solutions.
Situated in a well-lit building on the ground level, near Gulshan-1 Circle in the capital, the store is prepared to offer an immersive experience focused on the lifestyle of its patrons.
With experience zones dedicated to individual product categories, the store lets customers engage with desired products and learn all the fine information about them before they buy. According to Singer representatives, this concept store is similar to the Singer concept store located in Istanbul, Turkey.
Can Dincer, chief commercial officer of Arcelik Global, the parent company of Singer Bangladesh, responded to a question from the media by saying that Bangladeshi customers will be able to enjoy a global shopping experience at the concept store.
“Consumers will be able to experience their desired products here as there will be righteous information and right people for the responsibilities – which are the principal of our businesses,” he added.
He also said that the customers wouldn’t feel that they are like customers as the relations between the customers and them would be like family and friends, he added.
“The after-sale services will also be available here. We will provide the same experiences to the Bangladeshi customers that we provide the customers of New York and London,” he added.
MHM Fairooz, CEO and MD of Singer Bangladesh, said that the economy of Bangladesh is progressing and the country is set to be a developing nation by 2026.
“The lifestyle of the customers is also changing and so, we bring the concept store to provide the latest consumer experience and best of services with lots of experience zones to experience and explore,” he added.
Under the experience zones, they have the cooking zones, personal care zones, entertainment zones, support and service stations, and style zones inside the concept store, he added.
“Besides Singer, we have also brands like Beko, which is the global brand of our parent company. Moreover, we also have knowledgeable staff to provide information based on what customer wants,” he added.
Additionally, according to Singer officials, customers can peruse carefully chosen experience stations at the Singer-Beko Concept Store that showcase an extensive assortment of electronics and household goods. There are locations to visit, stay, go exploring, and have fun.Since the company’s guiding principle has always been the needs of the customer, they will give customers an immersive shopping experience that gives them access to more detailed information on the features of the products.
Before making a purchase, feel free to touch, feel and use the newest items and technologies yourself. They also mentioned that the knowledgeable and helpful store employees are there to assist customers in making decisions and making sure they locate the ideal option for their house.Additionally, they said that Singer Bangladesh’s Concept Store, with its creative layout and design, establishes a new benchmark for retail spaces in Bangladesh and that they are dedicated to upending conventional retail conventions and meeting international standards for product presentation and customer interaction.
