Laid off tech workers could find new jobs at Jaguar Land Rover as the automaker to hire engineers to help develop electric cars

Laid off tech workers could find new jobs at Jaguar Land Rover (JLR) as the 100-year-old British automaker looks to hire hundreds of engineers to help develop electric cars. JLR, which is owned by India’s Tata Motors, on Friday announced a jobs portal for displaced tech workers to fill 800 roles spanning self-driving, electrification, machine learning and data science, reports Reuters.

The luxury carmaker, which wants to become an “electric-first” business from 2025, said it believed workers leaving big tech groups like Amazon were most likely to have the required skills to fill new roles in Britain, Ireland, the United States, India, China and Hungary.

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The majority of the jobs will be in Britain and split between JLR’s offices in Manchester and Gaydon in central England, Chief Information Officer Anthony Battle said.

“We’ve had vacancies there for quite a long time. Some of the capabilities are quite difficult to fill because it’s a very competitive market, particularly software engineers and architects,” Battle said in an online video interview.

“It’s fortuitous for us, and definitely others, that there is now this huge availability of talent at a time when we’d already planned to move forward.”

The hiring drive comes after thousands of layoffs in recent weeks at U.S. tech firms including Twitter, Meta and Amazon, some of which have offices in London and Dublin.

The new jobs, particularly in artificial intelligence and machine learning, will support the company’s data collection efforts through which it gains insights on car performance and customer behavior, Battle said.

JLR last year announced an electrification strategy under which all Jaguar cars would be fully electric by 2024 and an electric option would be offered across its entire portfolio including Land Rover.

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