Singer Justin Bieber is all prepared to delve into the cannabis sector.
According to Variety, the ‘Baby’ hitmaker has partnered with California-based company Palms to release ‘PEACHES Pre-rolls’ named after his hit song ‘Peaches’. The collaboration aims to “create a brand that destigmatizes recreational cannabis consumption once and for all.”
“I’m a fan of Palms and what they are doing by making cannabis approachable and helping to destigmatize it – especially for the many people who find it helpful for their mental health. I wanted to make sure that I was doing something that felt genuine with them,” the publication quoted Justin as a saying.
Bieber has been pretty public about how drug use contributed to his own mental health difficulties. Reportedly, in a YouTube video series last year, he claimed that he smoked marijuana when he was 12 or 13 and gradually started to feel reliant on it.