With the aims to enable the users to bring out their latent talent and shine through entertainment and education, the popular short-video app Likee has just stepped into its fifth year’s journey. The virtual platform that is immensely trending across the world, especially among the youth, has celebrated the 4th anniversary of its global launch on July 26, 2021.
Likee is currently a family of over 100 million members all over the world. The application was officially launched in Bangladesh in July 2019 and has since been a top choice of creative netizens to showcase their talents with a touch of charisma and showmanship.
While the app has encouraged users to express their latent talent, they have also been promoting entertaining and educational campaigns to create value through opportunities and education for its users. For example, to ignite the love for country and respect for its history among its users, the app launched its Victory Day campaign in December 2020 which generated over 37 million engagements, and Independence Day campaign in March 2021 which generated over 55 million engagements.
To identify talented creative users in the platform, the brand launched “Likee Talents” campaign, which generated approximately 949 million engagements. Likee’s educational campaign in Bangladesh – the #Steps2Learn campaign, has also generated over 4.5 million engagements so far, inspiring countless users with the spirit of learning together.
“The user-base that we have in Bangladesh is one of the most vibrant and active portions of our Likee global family,” said Joy, Likee’s Head of Operations in Bangladesh.
“In a time when the internet is always at the tip of our fingers, choosing the right community with quality contents is very important for the users to make the most out of their virtual engagements. Likee, in Bangladesh, is learning every day about the local culture and trends and is striving to design itself according to that, so we can add more value to our Bangladeshi users’ lives. As we do, we will come with more and more unique campaigns in the days ahead to continue to remain as one of the country’s favorite infotainment solutions”, she added.
Likee influencers like Nusan Tasim and Marjia Mimi have been acknowledged through accolades in the “Safekeeper Channel i Digital Media Award 2020” as best video content creators. Their success has inspired other young users to also brainstorm for the most captivating content ideas. Besides bringing young talents under the spotlight, Likee is also completely intolerant of and conservative against all sorts of virtual misconduct. It has a zero-tolerance policy against inappropriate and misleading content, ensuring a safe sphere for all content creators.
Bangladesh is aiming to transform itself as a digital country in the near future. Likee’s motto is completely aligned with this vision, as it continues to launch various culturally relevant and educational campaigns in the country. The digital platform is helping thousands of users from even the peripheries to connect and thus, gain a better understanding of the web-sphere.
Likee holds utmost obligation towards the laws and regulations in Bangladesh and expects cooperation from all of its Bangladeshi stakeholders so that it can excel in the market through much bigger and better community engagement plans in the forthcoming years.
