Rakuten Viber announces the launch of its campaign to help organizations fighting global hunger in the wake of widespread COVID-19-induced food shortages. With a brand new sticker pack and community dedicated to the cause, Viber’s campaign will engage its users, employees, and humanitarian and development partners such as the Food and Agriculture Organization of the United Nations (FAO), International Federation of Red Cross and Red Crescent Societies (IFRC), World Wide Fund (for Nature) (WWF), UNICEF, U-report, and UN Migration.
COVID-19 has disrupted nearly every institution and industry, including the food supply chains necessary to sustaining human life. At least 265 million people are at risk of going hungry in 2020, according to an estimate made by the UN World Food Programme (WFP) in April. That’s nearly twice as many as last year. Reversing the downward trend means literally saving lives, and Viber is positioning itself to take part in doing so.
The initiative includes an educational ‘Fight World Hunger Together’ Viber-owned community as well as a Viber sticker pack in English and Russian. The first-of-its-kind community will inform users of how changing habits, such as eating, shopping, and cooking. It can reduce food waste and can help vulnerable people have more stable access to food, on top of learning more about the hunger crisis. The content will be managed by Viber’s humanitarian partners, who have their own channels on the platform, too.
Moreover, people can also support the cause financially by downloading the dedicated campaign sticker pack – the profit from which will be donated to charities which battle food hunger. On top of that, Viber is giving an option for people who do not have the availability to donate now to support by joining the newly created community and inviting family and friends. When the community reaches 1 million users, Viber will donate $10,000 towards the cause, encouraging individuals to show their personal example, which is essential for the topic.
“The world is changing more rapidly than ever, and COVID-19 is making vulnerable populations even more vulnerable. One of the biggest challenges the pandemic presents is global food shortages and growing hunger, and Viber can’t sit idly by and do nothing about it,” said Djamel Agaoua, CEO of Rakuten Viber.
