China’s CCTV launches global ‘soft power’ media network to extend influence

News Hour:

China Central Television (CCTV), Beijing’s largest TV network, said it would launch a new global media platform on New Year’s Day to help re-brand China overseas.

The new multilingual operation will have six TV channels and a new media agency, the network said on its website on Friday night. Its CCTV News channel will be rebranded the China Global Television Network, it added, reports Reuters.

  Learn about the COVID-19 pandemic from News Hour  

China has launched a number of “soft power” initiatives to expand its influence abroad, including other English-language media outlets.

Chinese President Xi Jinping urged the new network to “tell China stories well,” the official Xinhua news agency reported on Saturday.
Follow News Hour
News Hour Correspondent

This article has been posted by a News Hour Correspondent. For queries, please contact through [email protected]
No Comments
Scroll Up
%d bloggers like this: