China Central Television (CCTV), Beijing’s largest TV network, said it would launch a new global media platform on New Year’s Day to help re-brand China overseas.
The new multilingual operation will have six TV channels and a new media agency, the network said on its website on Friday night. Its CCTV News channel will be rebranded the China Global Television Network, it added, reports Reuters.
China has launched a number of “soft power” initiatives to expand its influence abroad, including other English-language media outlets.
