Datsun global expansion reaches the Middle East

News Hour:

Datsun is expanding its global presence by returning to the Middle East with the re-launch of the brand in Lebanon and sales are set to begin on July 14, 2016. Datsun on-DO and Datsun mi-DO will lead the brand’s return to a market it first entered in 1967.

In 1967, the Datsun Bluebird was sold to buyers who quickly appreciated the car’s modernity, accessibility and worry-free ownership. The Datsun brand is still remembered and cherished by many Lebanese.

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Now Datsun is returning to Lebanon to grab the attention of a new generation with two models built with integrity, and which feature modern design and quality materials inside and out.

Modern Datsun vehicles offer the ideal solution to the needs of aspiring 21st Century customers just as they did back in the 1950s and 1960s when the company brought car ownership into the mainstream in Japan, US and many other countries.

Nissan Motor Company is bringing the legendary Datsun brand back to the Middle East with the launch of two new cars in Lebanon

Nissan Motor Company is bringing the legendary Datsun brand back to the Middle East with the launch of two new cars in Lebanon

Speaking at the event Christian Mardrus, MC Chairman of Africa, Middle East and India Region, said: “There is a new generation of car buyers emerging in Lebanon who are looking for a modern car that matches their own aspirations. They want a reliable partner that will allow them to seize every opportunity along their journey – a car that will help them connect with their dreams.  Datsun is back, and we are here to help shape future personal mobility in Lebanon.”

Competitively priced, the two new Datsun models appeal to different consumer segments, with on-DO aimed at buyers with family needs, while the mi-DO targets younger motorists seeking fun, dynamic and dependable transport.

The Datsun on-DO is a large, authentic and tough family sedan at a competitive price, providing a high level of quality and reliability.  The Datsun mi-DO is a stylish 5-door hatchback with a cool, distinctive and dynamic design to match its reliability and versatility. Datsun on-DO and Datsun mi-DO will be available in Lebanon through RYMCO, Nissan and Datsun’s distributor in the country for almost 50 years.

“The launch of the new Datsun models in Lebanon is an historic occasion for us and marks a 49-year journey, bringing back an iconic brand to the market which gave reason for RYMCO to exist,” said Fayez Rasamny, Chairman and CEO of RYMCO.

“Datsun target customers are optimistic young ‘risers’ who are shaping tomorrow’s Lebanon. Many are first time buyers looking for modern design and solid engineering, which the current Datsun models offer.”

“The Datsun on-DO and Datsun mi-DO exemplify everything the Datsun brand stands for – Dream, Access and Trust,” said Vincent Cobee, Global Head of Datsun.

“Their arrival in Lebanon opens an important new chapter in the Datsun story… a story with many more episodes to come.”

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Mehrab Masayeed Habib studied Electrical and Electronics Engineering (EEE) at American International University Bangladesh (AIUB). Currently, he is working for News Hour. He is passionate about automobiles. He is also the founder & trainer of Bangla Automobile School. He conducts workshops on automobile engineering at local level.
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