Air Canada rouge rings in third birthday

News Hour:

Air Canada Rouge  was  celebrating its third birthday July 1, having grown since its inaugural flight in 2013 into an international leisure carrier with 1,600 employees, a fleet of 44 aircraft and a network of 100 routes touching five continents.

“After three years of rapid growth, we will mark our third birthday on Canada Day by proudly operating 123 flights carrying more than 23,000 customers. Air Canada Rouge was first introduced as a leisure carrier in 2013 to serve Mexico, the Caribbean and select destinations in Europe. With investments in our fleet, network, and product, as well as our unique approach to on-board service, Air Canada Rouge has grown to play a key role within Air Canada,” said Benjamin Smith, President, Passenger Airlines at Air Canada.

“Air Canada Rouge has surpassed our expectations and has become integral to our international growth strategy. Its popularity with leisure travellers and the efficiencies of its innovative business model are enabling Air Canada to effectively compete for vacation traffic and open new markets around the world.”

In the past two months alone, Air Canada Rouge has begun offering service on seven new international routes including service from Toronto to Prague, Warsaw, Budapest, LondonGatwick, and Glasgow; Vancouver to Dublin; and Montreal to Casablanca, Air Canada’s first regularly scheduled flight to Africa, extending Air Canada’s global network to six continents.

Along with new routes, below are some other milestones Air Canada Rouge celebrated in its first three years:
  • The airline now operates a fleet of 44 aircraft including 20 Airbus A319 aircraft, 19 Boeing 767-300ER aircraft, and 5 Airbus 321 aircraft
  • The Premium Rouge cabin on the Airbus 319 fleet was fully refurbished to include larger seats in 2×2 configuration
  • Extra carry-on space was added to the A319 fleet with the installation of newly designed overhead bin doors
  • Rouge’s in-flight entertainment system has seen upgrades across the entire fleet, with new iPads available onboard for customers, and improvements have been made to the content that now include hundreds of movies including new releases, TV shows, music and destination content.

At its inception, Air Canada Rouge had a fleet of two Airbus 319 aircraft and two Boeing 767-300ER aircraft.  Its network included 14 routes from Toronto and Montreal to theCaribbean and Europe. On its launch day – Canada Day, July 1, 2013 – Rouge operated five flights with 775 customers.

Air Canada Rouge fun facts at three years:
  • 11 million customers served – and counting
  • 1,120 Rouge Crew (our name for Flight Attendants), with 330 hired since January 2016
  • 480 pilots, growing to 500 by end of summer
  • Over 6,600 children’s faces painted with onboard face painting kits
  • About 8,800 puppets created from air sickness bags
  • Over 143,000 signature buttons such as “Happy Birthday!” and “First Flight!” distributed to customers celebrating special occasions onboard

Md. Rafiuzzaman Sifat, a CSE graduate turned into journalist, works at News Hour as a staff reporter. He has many years of experience in featured writing in different Bangladeshi newspapers. He is an active blogger, story writer and social network activist. He published a book named 'Se Amar Gopon' inEkushe boi mela Dhaka 2016. Sifat got a BSc. from Ahsanullah University of Science & Technology, Bangladesh. He also works as an Engineer at Bangla Trac Communications Ltd. As an avid traveler and a gourmet food aficionado, he is active in publishing restaurant reviews and cutting-edge articles about culinary culture.
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