Search results for "branding"

In the beginning, it’s better to focus on these two words, In-House and Agency. Though these words have several meanings, in this article, these words are related to Marketing and Branding. In sales, marketing and branding...

Unlike many other brands whether it is FMCG or a service-oriented brand, a University brand can be built from scratch. I had this privilege to work for a university right from licensing. The founders of the...

You must have heard of Applied Physics, Applied Chemistry or Applied Statistics degrees. These days one thought has been occupying me, that is of having the necessity of an Applied Marketing degree or an Applied Marketing...

Turkey voted in local elections on Sunday in a test for President Recep Tayyip Erdogan, with his ruling party risking defeat in the capital as an economic slowdown takes hold. Erdogan and his Justice and Development...

Recently, Salehin Chowdhury, a Bangladeshi expert on Global Brand Communications, has started a movement named “Made in Bangladesh“. Made in Bangladesh is a platform where Bangladeshi local brands come under one umbrella and share their views...

Subaru Corp plans to recall around 2.3 million vehicles globally over a brake light problem, in what would be the automaker’s biggest-ever recall as it grapples with a series of quality-related issues following rapid expansion. Japan’s...

India today said its warplanes launched a strike on militant camps in Pakistani territory that eliminated a “very large” number of jihadis amid media reports of 300 deaths in the assault while Islamabad rejected the casualty...

MetLife Bangladesh bagged the most prestigious accolade “Best Employer Brand 2018’ from World HRD Congress in their 13th Employer Branding Awards celebrated in a gala award ceremony in Mumbai, India. Mr. Tauhidul Alam, Director & Head...

Emmanuel Macron intended to start the new year on the offensive against the ‘yellow vest’ protesters. Instead, the French president is reeling from more violent street demonstrations. What began as a grassroots rebellion against diesel taxes...

Brazil’s president-elect Jair Bolsonaro suggested Tuesday he was prepared to make a swift U-turn over controversial plans to move the country’s Israel embassy from Tel Aviv to Jerusalem. Last week, Bolsonaro reiterated a campaign pledge to...