Online shopping has become a major national trend ahead of Eid-ul-Fitr as more people use internet platforms to buy presents, apparel, and accessories.
E-commerce sites and social media-based retailers are seeing an increase in orders as the festival draws near, especially for traditional clothing like panjabis, sarees, salwar kameez, and children’s clothing.
According to industry estimates, there are between 500,000 and a million Facebook pages dedicated to entrepreneurs in the nation.
The E-Commerce Association of Bangladesh (e-CAB) currently has approximately 3,000 members, while active Facebook commerce page entrepreneurs are estimated to number between 200,000 and 250,000.
Experts noted that e-commerce is no longer limited to major cities but has reached remote areas, driven by trust and necessity.
Entrepreneurs are hopeful for strong sales during this first Eid under the new government.
Some high-performing pages report daily sales ranging between Tk 5 lakh and Tk 7 lakh, with profit targets for the season reaching as high as Tk 1.5 crore.
Rebka Rahman, owner of Bag Luxe, noted that sales this year are performing better than the previous year.
Some entrepreneurs reported that global issues and ongoing wars have occasionally affected social media impressions and advertising reach.
The scope of online shopping has expanded beyond clothing and cosmetics to include household items, organic foods, and electronics.
Consumers are increasingly choosing online platforms to avoid crowded markets and long queues, benefiting from promotional campaigns, bundle offers, and faster delivery services.
Jannatul Haque Shapla, CEO of Azure Cuisine and e-CAB committee member, emphasized that online shopping has become a major driver of the economy.
She urged consumers to support locally produced goods and products made by women entrepreneurs.
As the shopping trend continues to grow alongside rising internet penetration, e-commerce analysts believe this reflects Bangladesh’s expanding digital economy.
Shopping is expected to peak further in the final next twi days of Ramadan as families complete their preparations for one of the country’s largest religious festivals.
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