The Daily Star and CSR Window Bangladesh jointly held the “Bangladesh Sustainability Excellence Awards 2023,” where Banglalink earned the “Best Sustainability Excellence Initiative” award in the “Disaster Response” category.
This award is given in appreciation of Banglalink’s creative integration of an early warning system into the MyBL Super App during Cyclone Mocha, which hit Bangladesh earlier this year, and its contribution to societal welfare.
Erik Aas, CEO, Banglalink and Taimur Rahman, chief corporate and regulatory affairs officer, Banglalink, received the award on behalf of the organization at a ceremony held on Saturday at Le Méridien Dhaka.
The recognition is representative of Banglalink’s enduring commitment to innovative corporate social responsibility initiatives.
Smartphone users were able to find their location in respect to the path of the cyclone using the Cyclone Tracker, a digital tool that was integrated into MyBL. This information allowed them to take the appropriate safety precautions, shield themselves from the approaching storm, and take prompt evasive action.
In order to guarantee continuous connectivity, Banglalink also deployed 4G resources and specialized workers. Real-time updates and alerts were sent out via SMS to feature phone users and the MyBL app to smartphone users.
