On Monday, co-host Gayle King of the CBS talk show and actor Tom Hanks issued a warning to viewers about advertisements that featured fakes created by artificial intelligence.
“Beware,” Hanks said in an Instagram post that evidently showed a copy of an unauthorized digital version of him.
“There is a video out there promoting some dental plan with an AI version of me. I have nothing to do with it.”
Since the Academy Award-winning actor shared it with his 9.5 million Instagram followers on Sunday, it has gotten more than 111,700 “likes.”
King, a co-host of the CBS Mornings chat show, released what she claimed to be a fake video clip of her luring viewers to click on a link to discover her weight loss “secret.”
“I have nothing to do with this company,” King said in her Instagram post.
“I’ve never heard of this product or used it! Please don’t be fooled by these AI videos.”
One of the concerns argued over during a writers strike that froze Hollywood until a recent tentative agreement was safeguards against artificial intelligence being used to imitate cinematic ability.
There is still no end in sight to the Hollywood actors’ prolonged strike. Late last year, ChatGPT, a generative AI tool, made headlines for its capacity to produce essays, poetry, and dialogues from the shortest stimuli.
The ability of AI models to create digital imagery on demand has increased concern that the technology would be exploited to produce “deep fake” images and movies that deceive viewers into believing they are real.
Google, Meta, and Microsoft, three tech giants, are among those vying to seize the opportunities offered by generative AI while attempting to avoid risks like the technology’s potential to be used for malicious purposes like spreading false information and cybercrime.
