Online food and grocery delivery platform, foodpanda Bangladesh, today launched its new brand philosophy encouraging consumers to ‘live like a panda’.
What foodpanda means by the new philosophy is that consumers should free up their time and energy to pursue what really matters to them. According to the company, the new brand philosophy will encourage individuals to fret less about the chores of daily life.
In conceptualising the philosophy, foodpanda believes that inner satisfaction can be achieved by living life on your own terms, just like a panda. People may benefit from adopting a similar outlook and concentrate their efforts and time on actions that actually make them happy in life.
The company unveiled its new brand philosophy as part of foodpanda’s brand ambassador Pau Pau’s effort to personify the foodpanda brand and make it more relatable to people’s everyday lives.
Pau-Pau, a fun-loving and free-spirited panda, is the platform’s first-of-its-kind brand ambassador, which was introduced last year. Since his debut, Pau-Pau has received immense love from thousands of customers and has successfully created a positive perception in customers’ minds – making foodpanda their first preference for on-demand deliveries in the country. Beyond just being an adorable mascot, Pau-Pau promotes sustainability, empowerment, and enthusiasm among people.
When asked about the brand philosophy launch, Manisha Safiya Tarek, Head of Marketing, foodpanda Bangladesh said, “We are thrilled to launch the new ‘live like a panda’ philosophy, where we want to inspire our customers to look beyond their routine or chores that get in the way of doing things that they truly like, such as spending time with people they love. We want to help them free up time for things they enjoy doing so that they can find true satisfaction.”
“We wanted to create a brand philosophy that will resonate with people of all ages across the country,” Manisha added.