Internet of Things (IoT): An effective solution for advertising landscape

An advertising strategy plays a vital role to establish a brand. It truly shapes consumer perception to generate more and more sales. Initially, businesses have been using traditional advertising methods, especially Newspapers and television to market their products. Undoubtedly, newspapers and television still serve as an effective marketing tool but branding with them has some geographical restrictions as well.

However, the advent of “the Internet” has enabled the door of opportunities for businesses to break these geographical barriers and meet prospective customers around the world. Meanwhile, IoT devices have enabled businesses to comprehensively evaluate users’ requirements and market products they are in need of. It also helps to filter out unnecessary advertisement campaigns that are of no use to the customers.

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Henceforth, the rising adoption of IoT is a sign that businesses have a good scope to gather details about their customers using IoT devices. Let’s explore how businesses can benefit through IoT-based advertising.

Filtered Advertising:

IoT enables advertisers to know every single micro detail of their target audiences. Sheer volume of data collected through the IoT devices can be used to evaluate the preferences of the customers and their interests too. The smart sensors enable advertisers to know where they can meet their target audiences. Advertisers can use a person’s data to evaluate his/her purchasing capacity. The IoT devices themselves can reveal a lot about their users. For example, someone wearing a fitness watch can be targeted for sportswear clothing, sports shoes, diet plans, GYM memberships and so on.

Target Specified Advertising:

IoT enables businesses to identify the targeted and non-targeted audiences for marketing their products. Using IoT data businesses run their advertisement in a specific area to reduce campaign costs and maximize sales and profits.

Location-based advertising:

  • A company selling protein shakes can benefit a lot when it runs its advertisement campaign in a Gym.
  • Running an Air conditioner advertisement in Switzerland may not turn out as fruitful as in Italy or Paris.

Let’s consider an example, a customer who browses an interior design studio’s website to receive quotes on home decor solutions. But the customer leaves the cart empty to evaluate other options available on the web. Nonetheless, business apps integrated with IoT networks evaluate users’ requirements and send them to push notifications to retain their trust. IoT-based ads are promoted among users over social media platforms to grab user attention and accelerate desired actions.

Advanced Marketing:

IoT application development solutions enable customers to engage with the products they are purchasing. A lot of brands today provide a QR code that can be scanned using a smartphone. Customers by scanning a QR code can retrieve the brands’ details and how long they have been in the market. Connected devices make advertising and marketing more realistic and beneficial to humans searching for solutions in real-time.

Customers on scanning the QR code will receive a link to the product’s website. Using the URL link customers can dig deeper into the product’s details.

In a nutshell, IoT-based advertising creates a direct impact on target audiences. It refrains businesses from spending on an ad campaign with minimum or no benefits. Thus, IoT established itself as an effective solution for the advertisement landscape.

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Ashik Ul Haque is a journalist, digital entrepreneur, IT analyst, e-Business strategist, author, and researcher. He pursued a master's degree in Information and Communication Technology (ICT) from the Islamic University, Kushtia, Bangladesh. He is the founder and CEO of VirtuStaffs, a leading IT/ITES service provider. Besides professional attachment, he loves traveling, volunteering, research, and social networking.
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