Nissan Motor Thailand will continue doing its part to carry on the legacy of the late King Bhumibol Adulyadej’s in 2018 and beyond through its ‘Honor the King’s Legacy’ project.
In late 2017 and early 2018, Nissan Motor Thailand worked closely with ten highly qualified and unique individuals whose work and daily lives exemplify the late King Bhumibol’s legacy, dedication, hard work, talent, and wisdom shown during his long reign. Activities included creating artificial mineral licks for wildlife, solar panels that transform sunlight into electricity, connecting integrated circuits and cooking using bio-gas like local villagers do.
A core goal of the project was to preserve, highlight and continue the teachings of the late King Bhumibol so that his wisdom is passed on to future generations by inspiring all participants and motivating them to encourage others to make our society and the world a better place to live.
That initiative ran for five months, bringing together journalists, unique individuals, and their local communities, along with Nissan employees and dealerships, across 10 trips that traversed 1,500 kilometers of the Kingdom to follow in the late King’s footsteps.
All activities were designed to help ensure the late King Bhumibol’s philosophies and teachings continue to be passed on to future generations, and Nissan will continue doing its part to carry on the legacy of the great King as it extends the project into 2018 and beyond, said Antoine Barthes, President, Nissan Motor Thailand.
“We are extremely proud of the small part that Nissan Thailand has played in supporting and ensuring the late King Bhumibol’s philosophies and teachings are passed on, so all Thai people not only remember their late monarch but also the wisdom and impact of his teachings and philosophies,” Barthes said.
“At the core of this project was identifying 10 unique individuals who had not just changed their personal and professional lives based on the teachings and wisdom of the king, but who also worked to promote and improve their local communities,” he said.
Nissan Motor Thailand plans to continue the project to ensure the legacy of the late King Bhumibol Adulyadej is honored and celebrated going forward, Barthes said.
On the one and two-day trips to nine provinces – Nakhon Nayok, Chiang Mai, Phetchaburi, Chiang Rai, Buriram, Sa Kaeo, Maha Sarakham, Ranong, and Bangkok – participants traveled in Nissan Navara, X-Trail, Note, Almera, and March vehicles equipped with Nissan’s innovative technologies.
The trips covered an aggregate 1,500 kilometers and participants visited 10 different locations, being exposed to .remarkable and powerful experiences, along with the King’s teachings, so that participants also saw how the chosen initiatives helped people in agriculture and related fields apply this knowledge and put it into practice to improve their daily business operations.
Pongpat Kaewpanao, Founder of Kaewpanao Organic Farm and a recipient of the prestigious ‘Young Smart Farmer’ recognition from the Department of Agricultural Extension, said the project was a great idea.
“It showed the current living situation of the community and the real lives of agriculturists to a larger audience, which helps agriculturists have a stable career. The project also spread the late King Bhumibol’s sufficiency economy concept and how to apply it in daily life. Because a big company like Nissan brought journalists to Kaewpanao Organic Farm, it increased the community’s confidence in turning to sustainable farming.”
Sangdeaun Chailert, Co-Founder, Elephant Nature Park, Chiang Mai, agreed. “I was glad Nissan recognized our hard work at the Elephant Nature Park, where we have truly followed the late King’s footsteps. We are honored Nissan took the initiative to continue King Bhumibol’s legacy and our community in recognizing the welfare of wildlife.”
