Apple opened its first Southeast Asia store in Singapore

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Apple opened its first Southeast Asia store in Singapore on Saturday, drawing hundreds of excited fans to the swanky two-storey site in the city’s upmarket shopping district.

Located on the affluent Orchard Road, the new shop — easily distinguished by its iconic glass facade — is expected to be one of the most popular Apple stores in the world according to the US tech giant, reports BSS.

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Merchandise such as the iPhone and MacBook were strategically placed on display across the spacious first floor, while the upper level acted as a classroom for customers to participate in hands-on sessions.

Hundreds of shoppers camped out in anticipation of the launch, while more than a thousand thronged the store soon after the doors opened, a reporter observed.

First in the queue was Xiang Jiaxin, a twenty-five-year-old Chinese national working in Macau who had queued for more than 12 hours overnight and planned a holiday to Singapore especially to coincide with the opening.

“I am very happy and excited to be part of this. I have participated in the official store openings in Macau, Guangzhou, and Nanjing,” he told reporters.

Apple, which has a staggering $256.8 billion cash stockpile, celebrated its 40th-anniversary last year. The Silicon Valley legend sprang out of Steve Jobs’ garage to reshape modern life with trend-setting gadgets.

Most of its earnings come from the iPhone, which faces increasingly tough competition in a saturated market. The tech behemoth has almost 500 stores globally with more than a million visitors daily. Aside from Singapore, its Asia shops are located in Hong Kong, China, and Japan. A regional transport, business and financial hub, Singapore attracted 16.4 million visitors last year.

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