In honor of International Women’s Day 2026, Berger Paints Bangladesh Limited and Banglalink, the nation’s top digital operator, have teamed up to help Bangladesh’s first group of professional female painters.
In addition to supporting Berger’s initiative through Express Painting Service by female painters to promote inclusivity in the traditionally male-dominated painting profession, the initiative aims to create a comprehensive support ecosystem for these trailblazing women, reflecting Banglalink’s people-first approach deeply rooted in care and its commitment to expanding opportunities for women through digital inclusion and innovation.
Through this collaboration, Banglalink and Berger Paints seek to encourage greater female participation in non-traditional professions while demonstrating how digital access, financial opportunity and corporate collaboration can contribute to a more inclusive and resilient economy in Bangladesh, said a press release here today.
Berger Paints has provided the technical training through Berger Training Institutes (BTI) enabling these women to build professional painting skills and enter the workforce. Complementing this effort, Banglalink is supporting the painters with digital connectivity, additional financial access and healthcare services so they can grow and operate as independent professionals.
As part of the initiative, each participant will receive a Banglalink SIM card to establish a dedicated business contact allowing them to maintain a professional identity and communicate easily with customers availing painting services from Berger Experience Zone outlets.
Banglalink will also facilitate smart phone access through a structured EMI arrangement, covering the initial down payment so the painters can access online learning resources and promote their services digitally.
The program will also create opportunities for additional income. Participants will be on boarded as agents on the BL Power App, enabling them to earn commissions by offering mobile recharge services from their smart phones and creating a secondary revenue stream alongside their painting work.
To support their wellbeing, the initiative includes one year of unlimited doctor consultations through the MyBL App in partnership with CliniCall. Participants will also receive health insurance coverage of up to Tk 100,000 with an in-patient claim limit of Tk 25,000, along with life insurance coverage.
Commenting on the partnership, Kazi Mahboob Hassan, Chief Marketing Officer of Banglalink, said, “At Banglalink, care is at the heart of everything we do. We believe digital inclusion can open new pathways for women to build independent and sustainable livelihoods. Through this partnership with Berger Paints, we are standing beside these pioneering women with connectivity, digital tools, financial access and wellbeing support so they can grow their professional journey with confidence.”
Salahuddin Ahmed, Chief Marketing Officer of Berger Paints Bangladesh Limited, added, “Berger Paints has always been at the forefront of introducing initiatives that transform the painting industry in Bangladesh, and this is another step in that journey. Through Express Painting Service by female painters, available through Berger Experience Zone outlets, we are creating new opportunities for skilled women while offering added comfort and confidence to customers.”
