Top of the charts K-pop group NewJeans said they were leaving their label ADOR on Thursday, citing “mistreatment” from the firm.
The announcement follows two weeks after the girl group threatened to end their contract with ADOR parent company HYBE, the business behind K-pop sensation BTS, unless a series of requests were fulfilled.
“From midnight today, our contract will be terminated with ADOR,” member Minji said at a press conference.
One of HYBE’s most successful groups is the K-pop phenomenon NewJeans, who made their debut in 2022.
Hanni, a band member, stated without providing any details that the group has “faced mistreatment, not just towards us but also including our staff” on Thursday.
“Deliberate miscommunications and manipulation regarding multiple areas” were encountered by NewJeans, according to her.
“This is not the type of work ethic we respect and not one we want to be a part of, and to continue working under a company with no intention of protecting NewJeans would only do us harm,” said Hanni.
ADOR did not immediately respond to AFP requests to comment on the announcement.
The band members said they would continue with their contractual obligations, but acknowledged they may no longer be able to use the name NewJeans.
The group’s demands addressed to HYBE included an apology for a comment by one of the company’s managers, who is accused by NewJeans of bullying, and the immediate reinstatement of their producer Min Hee-jin.
Min resigned last week from ADOR’s board of directors after HYBE accused her of breach of trust, which sparked a sprawling legal and PR battle.
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