Model and singer Nick Kamen has died at the age of 59, a friend of his family has confirmed to the BBC.
The Essex-born star was known for appearing in a 1985 Levi’s advert filmed in a launderette, reports BBC.
His music career peaked the next year with a top five hit Each Time You Break My Heart, co-written by Madonna. His friend and fellow singer Boy George led the tributes on Wednesday, describing Kamen as “the most beautiful and sweetest man”.
Duran Duran’s John Taylor also paid tribute, remembering Kamen as “one of the loveliest and gentlest men” he had ever met.
Kamen – real name Ivor Neville Kamen – rose to fame in a jeans commercial, which showed him arrive at a launderette and strip down to his boxer shorts as several women looked on.
The advert, soundtracked by Marvin Gaye’s I Heard It Through The Grapevine, helped to boost the company’s denim sales and made him a sex symbol in the process.
It also caught the attention of the queen of pop, who told the BBC at the time she had been taken by Kamen’s “charisma” and “beautiful voice”.
Madonna then contacted Kamen and asked him to record the synth-pop track – left over from her third studio album True Blue – and she provided backing vocals.
Kamen’s follow-up track, a cover of the Four Tops’ Loving You Is Sweeter Than Ever, peaked at number 16 in the UK singles chart but reached number one in Italy.
He topped the charts again in Italy with 1988’s Tell Me, to which Madonna again provided backing vocals, and got to number one in Austria and Sweden with 1990’s I Promised Myself.
The song, which Kamen wrote, was covered by Dead or Alive on their 2000 Fragile album and again by Swedish DJ Basshunter in 2009.
