Samsung Bangladesh has initiated a strategic agreement between AKASH (a concern of Beximco Communication), Fair Electronics Limited, and Electra International Limited to launch a joint campaign with the view to enhance the customers’ TV viewing opportunities and experiences. The agreement was signed on March 28, 2021, at The Westin Dhaka in Dhaka, the capital of Bangladesh.
Under the campaign, customers will get up to a 25% discount if they buy an AKASH connection with Samsung’s UHD or QLED TV. At the same time, they will get 100% cashback on the first recharge, up to BDT 1,200. The cashback amount will be disbursed into the customer’s AKASH account. Offers will be available at 40 Fair Electronics outlets and 46 Electra International Limited outlets. The offer will run for two months, from April 1 to May 31, 2021.
On this occasion, Mohammad Julfekar Ali, Chief Manager, Product Planning, Samsung Consumer Electronics, said, “As time goes by, people demands and lifestyle changes. In the fast-paced world, people want everything in one hub and at their fingertips. Being the No. 1 Global Brand in the Television industry for 15 years, Samsung has always tried to keep up with our users’ changing demands.
Thus, we are extremely pleased to initiate a collaboration between AKASH, Fair Electronics Limited, and Electra International Limited to bring over 120 channels to our customers’ fingertips.”
He added, “Moreover, to ensure topmost service quality to our customers, Samsung Bangladesh has 30 service centers and 9 service vans nationwide. To further make lives easier, the company also delivers the television to the customers’ home with free mount and installation. Besides, if the customers tackle any problem or have any query, then they can avail the 24/7 call centers service. Samsung has always tried to provide the best products and services to the customers.”
Lutfor Rahman, Chief Financial Officer, Beximco Communication, was present during the ceremony along with other officials from the organization, including Muhammad Abul Khair Chowdhury, Head of Marketing and Business Development; and Shah Mohammad Maksudul Gani, Head of Sales and Distribution.
Md. Mahbubul Akram, Product Manager, CE Biz Group, Samsung Bangladesh, had also attended the event along with Shahid Ahmed Abdullah, Executive Director, Electra International Limited; and Firoze Mohammad, Director Operation, Fair Electronics Limited.
AKASH, the only legal DTH service provider in Bangladesh, started to provide its service using the feed of the Bangabandhu Satellite-1 from May 2019. The one-time retail price of AKASH Basic and regular connection is BDT 3,999 and BDT 4,499 respectively. In both the connections, more than 120 channels are available with a monthly package subscription of BDT 399 and more than 70 channels with a package of BDT 249. AKASH connection is available at 8000+ retail outlets throughout the country in all 64 districts.
