Less than a month before the close US presidential election, the campaigns are focussing much of their attention on the small minority of voters who are still undecided.
While a sizable segment of the public has long since chosen between Donald Trump and Kamala Harris, a small percentage remains indecisive.
These voters “find it challenging to decide.” The CEO of the consultancy firm Engagious, Rich Thau, claims that “they detest both major presidential candidates equally and don’t like to be rushed.”
Thau has been doing focus groups in the seven battleground states that are expected to decide the outcome of this November’s presidential election: Pennsylvania, Michigan, Wisconsin, North Carolina, Georgia, Arizona, and Nevada.
Every participant they bring on board is a swing voter, someone who supported Democrat Joe Biden in 2020 but Republican Donald Trump in 2016.
Every month, Engagious convenes a diverse group of residents from a given state via Zoom to facilitate a facilitated conversation about the pertinent problems.
Thau and his colleagues have learnt a great deal about the opinions of voters who aren’t sure how they want to cast their ballots thanks to these conversations.
This also includes how they feel about the July earthquake that forced Biden to resign and made Harris the front-runner on the Democratic ticket.
“They’re forced to choose between someone they don’t like and someone they don’t know very well,” he stated.
That is exactly how Lisa, who is 55, feels.
“I am watching the news constantly and I’m getting burnout for it,” said the insurance broker, who, like all participants in the focus groups can only be identified by her given name.
