Gustav Klimt’s masterpieces are currently being projected onto the walls and floors of a former bank in New York, providing art enthusiasts with an immersive digital experience.
Young people and others are to be drawn into a museum of the twenty-first century, according to its creators.
The “Hall des LumiSres” exhibition debuts on Wednesday in Manhattan’s Tribeca district.
It comes after related performances in Dubai and Paris dubbed “Infinity des LumiSres.”
The performances are the creation of Culturespaces, a French firm that collaborates in New York with the events organization IMG.
These digital art exhibitions around the world, according to Culturespaces CEO Bruno Monnier, are geared toward young people and anyone else who does not frequent more conventional locations like the Metropolitan Museum of Art in New York.
Works by Klimt and another Austrian, Friedensreich Hundertwasser, are on display throughout this nine-month exhibition.
Inside the Emigrant Industrial Savings Bank, a Beaux-Arts structure constructed in the early 20th century, classical and electronic music is playing while their works are projected onto every imaginable surface.
“I do think it’s a fantastic way to introduce people to art and I think they are very complementary to great museums and art galleries of New York and in many cities around the world,” said Stephen Flint Wood, Managing Director of IMG.
“You can come here in this atmosphere and be completely immersed and then go to museums and art galleries to see some paintings for yourself,” he told AFP.