vivo continues to revolutionize mobile technologies and has introduced the most cutting-edge, consumer-centric innovations to the market, aiming to provide the best user experience to its customers.
Established in 2011, vivo has since branched out its sales network across more than 50 countries and regions and is loved by more than 400 million users worldwide. In 2014, vivo expanded to the Southeast Asia market, marking the start of vivo’s overseas expansion and global business strategy. Early last year, vivo expanded its fanbase to the European markets as well. vivo has also setup seven production bases (including brand-authorized manufacturing centers) across China, South- and Southeast Asia, with an annual production capacity of nearly 200 million smartphones showcasing its commitment towards global expansion to provide its services to all.
In 2012, vivo built X1, the first smartphone to consolidate a hi-fi quality audio chip, resulting in a unique audio experience. Similarly, the vivo X5Max was the world’s thinnest smartphone and remains world’s thinnest phone until now and unveiled vivo X20Plus UD, the world’s first smartphone with In-Display Fingerprint Scanning technology.
The brand has been on a journey of constant evolution, introducing more meaningful innovations like Gimbal Technology, Eye Autofocus, Camera OIS, Expandable RAM, Selfie Spotlight, Dual-View video. vivo has become a pioneer in redefining mobile photography by introducing Night Photography Advancements in collaboration with ZEISS, a global leader in optics and optoelectronics, taking photography advancements a notch higher with each new launch.
vivo s market share (23%) ranked first in China in Q1 2021and as per the Indian smartphone market data in Q1 2021, vivo’s market share ranked third (18%) released both by Canalys. Globally, vivo remained top 5 in the global smartphone market with a total market share of 10.1 percent in Q2 2021, up 33.7 percent year on year, according to IDC. With a year-over-year growth rate of 23.6 percent, vivo earned the top spot as its product portfolios supported its position across all price ranges and segments. vivo also topped 5G smartphone shipments for Asia Pacific in Q2 2021.
Within three years of vivo’s introduction in Bangladesh, the brand has created a stir in the region. The V and Y series smartphones have gained immense popularity and are a testament to the brand’s stronghold over the Bangladeshi market. With 80% of the workforce invested in research and development, vivo understood that camera and design are the top-most priorities for the selfie-loving generation living vibrant lifestyles. The V21 Series became consumers’ favorite because of the night camera technology, whereas the Y series gained popularity among the youth for delivering top-notch features at a budget-friendly price point.
Following the Benfen philosophy of doing the right things and doing things right, vivo closely follows its “More Local, More Global” business strategy and aims to support and empower consumers relying on smartphones for their work and businesses with ease of buying and provide them with seamless access to cutting edge technologies globally.
vivo’s effort and devotion resonates with its goal to provide meaningful innovation and advanced technologies across the globe, and there is no stopping vivo in its global expansion!