Daraz relaunches dMart to deliver greater customer experience

Daraz Bangladesh is going to launch dMart again. Customers can now utilize this special opportunity to grab their required daily essentials conveniently without leaving their homes. dMart will consist of a wide range of (household essentials like groceries, baby care & beauty products) . The relaunch campaign will be live from 21st to 27th September, 2021 with amazing discounts & offers.

Daraz has revamped it’s online supermarket channel, based on extensive research on customers’ purchase behavior. dMart now offers an intuitive & convenient – planned buying solution for customers; without them having to worry about leaving the comfort of their homes.

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Equipped with a Dynamic Channel Homepage, Daraz is allowing customers to browse available products according to the current location or the previously saved delivery address. Customers can also select the location from the “City Selector” on the dMart homepage.

In addition, the dedicated search bar allows customers to quickly find top rated products from the dMart channel. Each product is carefully curated from brands, to reduce the hassle of scrolling through hundreds of similar products. Customers can also use the Add to Cart feature to connect the products to their dMart cart immediately, while the Supercharged Product Display Page showcases all the relevant information about the products. dMart homepage is extremely easy to navigate owing to its highly organized system of classifying the products into different categories.

The brand partners of the campaign are Pusti, Mozammel, Huggies, Unilever, Marico, Godrej, Dettol, Dabur, and Rupchanda. Customers can avail the best offers & discounts from the brand partners, along with thousands of other options available on dMart during the relaunch campaign. On top of that, customers can avail 5% additional discounts up to BDT 300, on minimum purchase of BDT 1,000. Customers can also use VISA Card as their payment method to avail 10% discount upto BDT 1,000. Daraz is providing convenient home delivery across the country with a fee of BDT 45 only. In Dhaka & Chattogram metro areas, Daraz now offers the option for Express Deliveries; where orders placed within 5pm will be delivered within the next day.

Syed Mostahidal Hoq, Managing Director, Daraz Bangladesh, said,”“ Daraz is continuously innovating new business solutions & features on the App, to make it easier & intuitive for our customers to shop online. The relaunch of dMart with its new basket building features will enable people from across the country to purchase their monthly essentials online. We aim to become a part of our customers’ everyday lives!”

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