realme has recently signed a Memorandum of Understanding (MoU) with the country’s largest online marketplace Daraz for developing its online channel and sales in Bangladesh and other countries.
Both the entities expect to leverage each other’s capabilities and produce something more enthralling for the customers and smartphone users. Daraz is the largest online market in Bangladesh whereas realme is the fastest growing smartphone brand in the world. With Daraz’s well-established e-commerce structure and realme’s large base of users, this new partnership is bound to be a great synergy.
realme is now the world’s 7th largest smartphone vendor with a total user base of over 85 million users. Apart from introducing stylish smartphone and AIoT products for the smartphone users, realme has established a stronghold over the global market through partnering with leading e-commerce companies in different markets. At Daraz 11.11 super sale event last year, realme ranks Top 1 in Mobiles & Tablets, Audio and Wearable categories in Daraz South Asia. In Bangladesh, realme ranks Top 1 in Mobile & Tablets in recent Daraz Electronics Week, which marks its fifth consecutive monthly Top 1 ranking on the platform
This cooperation between realme and Daraz in Bangladesh has benefitted customers in many ways. realme has been ranked as top brand in ‘Mobile & Tablets’ category in the recently-concluded ‘Daraz Electronics Week’, which marks its fifth consecutive monthly Top 1 ranking on the platform.
Tony Lin, realme’s e-commerce head, SEA & SA, said, “realme is the fastest growing smartphone brand both globally and locally, and we tend to be frontrunners in creating synergies that resonate well with the market we represent. Together with Daraz, realme will be bringing more of its smartphone and AIoT products portfolio to Bangladesh, empowering the tech life of the young.”
“It’s refreshing to see realme taking advantage of the full range of opportunities that e-commerce brings in South Asia, targeting a particularly young audience. It’s great to see realme already serving as an outstanding case study of success on its mission to become a leading mobiles & electronics brand in the region. With the continuous collaboration, we are optimistic to reaching ever new highs together”, said Jan Philipp Poeter, Chief Commercial Officer of Daraz Group.
The announcement came after Daraz Electronics Week 2021, where realme has achieved the highest sales any smartphone has achieved in the past 6 years. To cater to the needs of the youth, realme will keep exploring different options and build a diverse portfolio of 5G products with the goal of offering 100 million 5G phones by 2024.
