vivo just announced actress and supermodel Bidya Sinha Mim as its brand ambassador for the flagship V series. The partnership was announced at a press meet held today.
As a part of this collaboration, Bidya Sinha Mim will appear in different key visuals to further strengthen the image of the premium V series. vivo has been closely associating with various opinion leaders to further the value of the V series in Bangladesh.
Bidya Sinha Mim is an acclaimed model & actress for television and film with a strong fan following in Bangladesh, making her a perfect fit for a youth-centric brand like vivo. She has been part of the vivo family since the launch of the V20 series last year, and this collaboration further strengthens the brand’s connect with the local consumers of Bangladesh through her.
Bidya Sinha Mim said she was thrilled to partner with a youth-centric brand like vivo, especially for the premium V series. “I have been a fan of vivo for as long as I can remember. Before already I worked with their some products. Therefore, it is my absolute honour to represent a brand that is loved by the youth,” she said.
Tanzib Ahamed, Deputy Brand Manager of vivo Bangladesh said that Mim is a perfect representative for the new generation of smartphone users. “vivo’s V series has been about excellence and precision. We are delighted to partner up with her for our flagship V series. The V series stands for sleek design and different ultimate camera photography. The youth loves Bidya Sinha Mim and she is perfect in this role,” said by Tanzib Ahamed.
He hopes that Mim’s inclusion will enhance the overall local connect of the V series and will also be in sync with the brand’s spirit.