The International Cricket Council today launched 100% Cricket, a 12-month campaign dedicated to the promotion of women’s cricket to build on the momentum of the ICC Women’s T20 World Cup 2020.
100% Cricket will showcase the skill, athletic brilliance, passion and intensity of the players and bring everything fans love about the sport to life. It will challenge perceptions, build heroes and create excitement as we head into the ICC Women’s Cricket World Cup 2021 in New Zealand.
The campaign, which launched on International Women’s Day ahead of the ICC T20 World Cup final at the MCG, demonstrates the ambition of the entire sport to accelerate the growth of the women’s game and capitalise on the record-breaking momentum that has been created over the last two weeks.
ICC Chief Executive Manu Sawhney has championed the development of the campaign, he said: “I believe that we are at an inflection point for the women’s game. In the last three years we have made significant strides in our efforts to grow and develop the game and have publicly stated our long-term commitment to reach parity across men’s and women’s cricket.
