SINGER launches Blueair Air Purifiers in Bangladesh

Consumer electronics & home appliance brand SINGER now introduces Blueair Advanced Air Purifiers and Cabin Air products in Bangladesh. It was formally launched at a grand ceremony in Dhaka.

Blueair is one of the world’s leading producer of air purification solutions for home and professional use. Founded in Sweden, Blueair delivers innovative, best-in-class, energy efficient products and services sold in over 75 countries around the world.

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From SINGER Bangladesh, Managing Director & CEO MHM Fairoz; Marketing Director Chandana Aravinda Samarasinghe; Director, Blueair South Asia, Middle East & Africa Mr. Girish and General Manager, Blueair Middle-East & Africa T.R. Ganesh formally kicked off marketing of Blueair Air Purifier in Bangladesh by SINGER.

Blueair Air Purifiers
From right to left: Mr. T.R. Ganesh, General Manager, Blueair Middle-East & Africa, Mr. Girish, Director, Blueair South Asia, Middle East & Africa, Mr. MHM Fairoz, Managing Director & CEO, SINGER Bangladesh and Mr. Chandana Aravinda Samarasinghe, Marketing Director, SINGER Bangladesh.

Blueair’s latest range is based on the Blueair HEPASilent™ technology which removes 99.7% of all airborne particles such as smoke, dust, pollen, bacteria, mould and pet allergens. Households, particularly with new-borns whose lungs are still under development and homes with elderly and members suffering from asthma, allergies and respiratory illnesses would benefit from this technology.

At the launching event SINGER Marketing Director Chandana Samarasinghe said, SINGER has launched this world-class Blueair Air purifier at a time when it has become a dire need in Bangladesh. He quoted a World Health Organization report that says five among the top 10 causes of death in Bangladesh is related to air pollution.

“Children are more vulnerable to this danger. I hope that Blueair Air purifier by SINGER will give a respite to parents from this concern’’

“We are happy to enter into Bangladesh in partnership with Singer, the country’s leading consumer electronics retailor/distributor, and in a market where awareness of the positive health benefits of breathing clean air is building slowly but efficiently. SINGER is the perfect partner for Blueair in Bangladesh with its reach and reputation.” added T. R. Ganesh.

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