SINGERhas been awarded the ‘No. 1 Refrigerator Brand 2018’ at the ‘Best Brand AwardBangladesh 2018’. Leading global research agency Nielsen conducted a surveyacross the country on consumer insights.
In the survey, people have chosenSinger Refrigerator as the No. 1 Refrigerator brand in Bangladesh. BangladeshBrand Forum handed over the award to SINGER on a gala event at a local Hotel on8 December.
Fairoz, the Managing Director & CEO of SINGER Bangladesh Limited said,
“These recognitions are clear indications that SINGER has increasing mindshare
and consumers have taken SINGER into their confidence”. He thanked the
consumers for choosing SINGER as the Best Refrigerator Brand.
Bangladesh started manufacturing Refrigerators at its own plant in Savar since
2016. Singer is the pioneer in introducing R600a refrigerant in Bangladesh
which is not only environment friendly but also energy efficient. The growth of
SINGER Refrigerator category business over last few years has been significant
even in a very competitive market.
In September 2018, SINGER was also awarded as one of the ‘Superbrands’ inBangladesh.