Samsung Mobile has been recognized as Bangladesh’s No. 1 Handset Brand by Bangladesh Brand Forum. The South Korean electronics giant was also announced 3rd best brand in refrigerator category. Top officials of Samsung Bangladesh received the awards on behalf of Samsung Mobile and Samsung Consumer electronics during the award ceremony on December 8, 2018, at Le Méridien Dhaka.
The objective of the Best Brand Award is to exhibit and celebrate the success of the brands, achieved through excellence in meeting the needs of the Bangladeshi consumers. Bangladesh Brand Forum partnered with Nielsen Bangladesh to identify the top brands of Bangladesh, with the aim to acknowledge the brands that have established themselves to a meaningful height in terms of business value and contribution to consumer life.
On this occasion, Md. Muyeedur Rahman, Head of Mobile, Samsung Mobile Bangladesh said, “We are extremely proud to have received this award. It is an indicator of our customers support towards our products and services. As we continue to thrive as a brand, Samsung remains dedicated to creating innovative possibilities and experiences for our consumers through our products and services. Our heartfelt gratitude and thanks to all our customers, partners and stakeholders without whom this was not possible.”
This Bangladesh Brand Forum is a platform for recognizing the success of the business community of Bangladesh and portraying their achievements in brand building.
The program was launched to find the most loved brands of Bangladesh based on the nationwide survey conducted by Nielsen Bangladesh and giving away a prominent publication consisting of winning brand stories to all the attendees as the Bangladesh Brand Forum tradition.