INFINITI and the Boston Athletic Association (B.A.A.) today proudly announced the beginning of a multi-year sponsorship agreement, naming the all-new 2019 INFINITI QX50 as the official vehicle of the B.A.A.’s four premier running events – the Boston Marathon, B.A.A. 5K, B.A.A. 10K, and B.A.A. Half Marathon.
“The excitement that surrounds the Boston Marathon is remarkable — from the exceptional athleticism of each runner, to the chants and high fives from the fans who cheer them on with every step — and this is exactly the level of excitement we aim to deliver with each of our vehicles,” said Tedros Mengiste, east region vice president, INFINITI USA.
“We are excited to be a part of this elite event and to have our all-new QX50 lead the marathoners to the finish line.”
On Patriots’ Day, INFINITI’s new premium crossover will lead the field of elite athletes from Hopkinton to Boston in the 122nd Boston Marathon. Supplying six vehicles to guide the various waves of the historic race is just the beginning; INFINITI will also provide lead vehicles for the B.A.A. Distance Medley including the B.A.A. 5K, B.A.A. 10K and B.A.A. Half.
Additionally, INFINITI is joining the B.A.A. and media partner CBS Boston (WBZ-TV) to celebrate the “Year of Service” by honoring community heroes who dedicate their lives to helping others. This year, INFINITI recognizes Deb Kerr, who volunteers with the Semper Fi Fund in service of injured military members. In honor of Kerr and her service to those in the Armed Forces, INFINITI will donate $10,000 to the Semper Fi Fund. Kerr will also lead Boston Marathon participants in the 2019 INFINITI QX50.
“Deb’s work with the Semper Fi Fund to bring much-needed assistance to the individuals who have served their country is truly inspiring,” said Mengiste. “We are honored to be part of her ongoing efforts to support the local community.”
During the Boston Marathon weekend, Copley Square will be home to an interactive lounge for visitors to the finish line area, and INFINITI will have display vehicles – including the all-new QX50 – in Copley Square as well as in other locations throughout the city. Creating a premium experience for race participants and fans alike, INFINITI will also host a VIP tent at Distance Medley events for those completing all three races.
INFINITI’s mission is to empower the drive both on the road and in life, and the 2019 INFINITI QX50’s innovative VC-Turbo engine, advanced safety technology and sharp exterior and interior styling ensure that drivers will get to their destinations efficiently and in style.
The Boston Marathon is the oldest continuously run marathon in the world, spanning 122 years of history. Approximately 30,000 participants are registered for the 2018 Boston Marathon to be run on April 16.
