Products’ aim should sort out problems of the customers

News Hour:

Marketing products should be aimed at eliminating the problem of the consumers, said Marketing Theorist Professor Dr.Mijanur Rahman, also Vice-chancellor of Jagannath University in Bangladesh.

He said this on August 18th, in the evening at a national exhibition auditorium of Bangladesh Shilpakala Academy in Dhaka, in the dialogue on ‘ Marketing of Industry: Industry of Marketing’.

“When we do marketing with a product, the market needs to be divided into different categories according to the needs of the buyers. Many times, while marketing a product, marketing costs are kept higher than the cost of production” he said.

In the same speech, the VC explained, ‘When the goods are left on the market, it will be specified for which the product will be left in the market. Who will be the main targeted customer who will understand? If one considers happy to be happy with all, then all will be ruined together because everyone is satisfied with one another. It cannot be done. ‘

“For example, I can say that the best book in the market is not the best that will be sold. If everything is understood then what is the book like? If there is anything different, certain people see If you are buying it, then understand that there is something in it” he argued.

Among others, in the dialogue, Dr. Md. Salim Mozahan, Executive President Mahbub Masum, Dean of Fine Arts Faculty of Dhaka University, Professor Dr Muhammad of Jagannath University, Mr. Junaid Ahmed Halim, chairman of JB Films and Media Studies, filmmaker Masih Uddin Saque, film critic Moin Uddin Khaled, Media personality Mohidul Islam Sachch, Assistant Professor Sharif of JB Bangla Department Siraj, furthermore were present.

​Md Mehedi Hassan

Md Mehedi Hassan is an undergraduate student of Political Science at the Jagannath University, Dhaka, Bangladesh. He is an Enthusiast in writing and journalism.
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