Daihatsu Motor Co., and Perodua, a local joint venture company engaged in car production and sales based in Selangor, Malaysia, have launched the BEZZA compact car as a new national car. The BEZZA has been launched as a result of successful structural improvement at Perodua, following the AXIA model announced in 2014.
It adopts a global A Segment platform that has been developed through the use of the mini vehicle technology and know-how cultivated by Daihatsu in Japan. In addition, the BEZZA represents the first time that Perodua R&D took the lead in styling and developing the car’s upper body.
The BEZZA model is the country first A Segment sedan with a large-capacity trunk (500 liters) equipped on the compact body, which is highly demanded in Malaysia, developed as a new category product aiming to explore the new market.
Daihatsu unveils small sedan for Malaysian market
BEZZA offers excellent fuel performance with the highest fuel efficiency ever recorded for gasoline engine vehicles marketed in Malaysia.
It complies with the Energy Efficient Vehicle (EEV) eco-car policy announced by the Malaysian government by adopting a new engine equipped with “eco IDLE”, an idle-stop technology. This technology has yet to be featured in any of the national cars marketed in Malaysia.
Daihatsu Perodua Engine Manufacturing (“DPEM”) has become operational as a brand new engine plant embodying knowhow related to SSC, a production concept developed by Daihatsu in the Japanese market that refers to “Simple,” “Slim,” and “Compact.”
DPEM will produce the next generation engine for ASEAN market, “1NR-VE engine (1.3L)” , for the first time in Malaysia and have BEZZA equipped with it. Daihatsu remains committed to leveraging its technology and know how developed with mini vehicles in Japan for its car production.
It will contribute to promoting the region’s motorization process, along with its industrial and human resource development in the ASEAN region.
