Considering the needs and usage patterns of Bangladeshi consumers, SINGER Bangladesh has introduced new series of Refrigerators that has unique features to keep fruits and vegetables fresh as well as to preserves vitamins for a longer period which are named as ‘’Fresh-O-Logy’’ and ‘’NutriLock’’. With European design and technology, these refrigerators seamlessly fit into the modern household, with the sole purpose of making everyday life easier and better. These unique features are introduced to the Bangladesh consumers by SINGER for the very first time.
This new series of Refrigerators were unveiled at a launching ceremony in Dhaka yesterday in the presence of Managing Director & CEO of Singer Bangladesh Limited Mr. MHM Fairoz. Among others, Marketing Director Chandana Samarasinghe, Sales Directors Kazi Rafiqul Islam, Director-Technology & Innovation Hakan Altinisik, General Manager Corporate Sales Ashgar Hossain, Senior Manager – Product Farhan Azhar and other high-top officials of the company were present during the launch of this new series of Refrigerators.
During the unveiling, SINGER CEO Fairoz said, “Singer is proud to introduce innovative new technologies in Bangladesh market. We are very delighted because these advanced technologies are exclusively developed to support Bangladeshi consumers’ needs. Singer is focused to become lifestyle partner of the aspirational consumers with innovative home appliances solutions.”
Singer has loaded the new series of Refrigerator with unprecedented features and technologies which are certified by international quality assurance provider InterTek (UK).
Singer Fresh-O-Logy is an innovative technology that helps keep the vegetables & fruits fresh up to 20 days. This is accomplished by intelligent monitoring and controlling of both the air temperature and humidity in the crisper box. Now the users don’t need to worry about the loss of freshness or the hassle of frequent grocery shopping.
A convenient solution for the modern lifestyle.New Singer Refrigerators are also equipped with NutriLock technology that preserves vitamins (such as vitamin A and C) in fruits and vegetables in the crisper box by simulating the 24 hours Sun cycle. The sun emits Blue, Green and Red lights in different parts of the day. NutriLock technology mimics this natural light cycle to ensure preservation of vitamins for longer period of time. Healthy-living is now going to be easier than ever with the help of Singer Refrigerators.
Singer has also brought in the exciting Base Drawer Stand, a delightful interplay of form and function which utilizes space very efficiently and in an innovative way. Singer is providing a drawer at the base stand of their new refrigerators to store dry cooking essentials like Onions, Potatoes, Garlics & Gingers. Ensuring that consumers can store dry items nearby the refrigerator with ease.
Marketing Director of Singer Bangladesh Limited, Mr. Chandana Samarasinghe said, “We are confident to change the dynamics of the Refrigerator market with our new Singer Refrigerator series. We want our consumers to experience the convenience of global technologies and become the partner for their aspirational lifestyle.”
All these unique features are Trademark Licensed by Singer Bangladesh Ltd. On top of this, the brand-new series is loaded with other features too. Singer has solved a major pain point of consumers of Bangladesh through these brand-new Refrigerators. These Refrigerators will run at as low as 135V, therefore, low voltage or voltage fluctuation is not going to trouble the users anymore. These Refrigerators do not require additional voltage stabilizers as well.
In order to prevent the mixture of odour inside the refrigerator compartments, Singer is providing a charcoal Odour Filter. The Refrigerators are also equipped with a unique and sturdier Bottle Holder which can be placed over the shelf to avoid pressure on the fridge door. Anti-Bacterial Gasket will prevent bacteria from entering the Refrigerator and its R600a refrigerant ensures energy efficiency.
The ever-changing modern lifestyle requires modern convenient solutions. Consumers are looking for convenience not later but now. Singer is paying attention to consumers’ modern-day needs. With European design & technology, buy now, pay later scheme and prompt after sales service consumers can embrace life now.
