In an effort to raise awareness of and acclimate people, particularly the younger generation, to digital transactions, the most well-known actress and model in the nation, Bidya Sinha Mim, has joined up with bKash, the largest mobile financial services (MFS) provider, as a brand spokesperson.The well-known actress signed the brand endorsement contract on Thursday at a ceremony hosted by bKash at its headquarters in the nation’s capital.
Senior executives, including Muhammad Rashedul Alam, the Executive Vice President and Head of Department for Supply Chain and Procurement of bKash, and Mir Nawbut Ali, the Chief Marketing Officer, were in attendance.The most popular star has transformed herself into an idol to a broad audience, particularly the younger generation, thanks to her acting prowess and persona.She has received numerous honors throughout her career, including the India Bangladesh Film Award and the National Film Award.As a brand ambassador, Mim will participate in a range of events and campaigns to raise public knowledge of bKash’s essential values and to promote the company’s goods and services.
On her new journey with bKash, Mim said: “Bangladesh is on a journey of becoming cashless. In this journey, bKash is playing a pivotal role by providing various cashless transaction services. Now, people can make all kinds of daily transactions through bKash. To encourage people countrywide to do more digital transactions, I have joined the bKash family.”
