Instagram is rolling out upgrades that will give users more options for remixing videos and a new way to advertise their live streams. Instagram has recently added the option to advertise scheduled live streams, remixes, and videos.
Instagram’s CEO, Adam Mosseri, revealed the changes while underlining the company’s focus this year on video and messaging.
“We’re focused on building for teens and creators, and in the spaces of video and messaging. And these are within those themes,” Mosseri said.
Mosseri first hinted at the new direction Instagram is headed in when he proclaimed last summer: “We’re no longer a photo-sharing app.”
“We’re no longer a photo-sharing app,” Mosseri declared last summer, hinting at the new route Instagram is taking.
This year, Instagram is putting that vision into action, beginning with two enhancements that focus on video — both live and recorded footage.
