YouTube, the world’s most popular video-sharing platform, has announced a new ad format. This ad is for those who listen more than watching on YouTube.
This allows advertisers to provide more specific ads. Details about this ad format called audio ad have been given in a blog post. That said, audio ads are for videos that viewers listen to more than they watch.
However, the funny thing is, these ads are not just audio. The ads will be such that its audio will be able to create the best communication; There are pictures or general animations on the visual side.
YouTube claims that more than 75 percent of ads have been able to generate more brand awareness through experimental audio advertising campaigns.
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