Beijing is providing movie ticket coupons worth 10 million yuan (about 1.4 million U.S. dollars) for its residents to revive the movie market affected by the COVID-19 epidemic.
Through the official account of Beijing Culture-Easy Card in WeChat, moviegoers will be able to redeem coupons until November 16 and use them on several large movie ticket sales platforms.
Authorities announced on Saturday that this initiative has designed to inspire peoples to watch movies, Beijing theaters resumed operations on July 24 after being closed for several months due to the epidemic.
Beijing will conduct special screening activities both online and offline during the Beijing International Film Festival starting on Saturday.
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